Estimate Customer Acquisition Cost of LinkedIn

Prashant Bagga
3 min readJul 30, 2021


The mission of LinkedIn is connecting the world’s professionals to make them more productive and successful.


  • LinkedIn currently has roughly 774M+ users.
  • A total of 39% of LinkedIn users pay for LinkedIn Premium, which has four price tiers:
    Premium Career: $29.99/month
    Premium Business…
Prashant Bagga

Product Manager • previously @Microsoft • Musings at