Estimate Customer Acquisition Cost of LinkedIn

3 min readJul 30, 2021

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Mission

The mission of LinkedIn is connecting the world’s professionals to make them more productive and successful.

Facts

LinkedIn currently has roughly 774M+ users.
A total of 39% of LinkedIn users pay for LinkedIn Premium, which has four price tiers:
Premium Career: $29.99/month
Premium Business…

Prashant Bagga

Written by Prashant Bagga

Product Manager • previously @Microsoft • Musings at prashantbagga.com

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