Shop Store
Create a mobile-first online store in less than a minute
TLDR: For many small and micro businesses, Shopify isn’t feasible — as they either don’t have high-level software knowledge or technical resources (laptop) to actually use the platform.
For others, Shopify is overkill. It’s a complex product for their simple needs — that ends up overwhelming them. For instance, a fruit seller just wants an app that offers a stacked product (fruit) page to his buyers and allows him to accept orders online.
Dukaan won because it allowed Indian sellers to do just that — create online stores free of cost, within 30 seconds and manage all operations right from their smartphone. While Dukaan captured the Indian market, Shopify has the opportunity to leverage Shop App to capture the global market.
Imagine what if merchants could create a mobile-first online store on Shop App in less than a minute.
Context
As Siavash mentioned, Shop was a “love letter to all small businesses struggling during this time with closures and restrictions.” Similarly, on the other side of the world, Dukaan App helped keep small businesses alive in India.
