TLDR: For many small and micro businesses, Shopify isn’t feasible — as they either don’t have high-level software knowledge or technical resources (laptop) to actually use the platform.
For others, Shopify is overkill. It’s a complex product for their simple needs — that ends up overwhelming them. For instance, a fruit seller just wants an app that offers a stacked product (fruit) page to his buyers and allows him to accept orders online.
Dukaan won because it allowed Indian sellers to do just that — create online stores free of cost, within 30 seconds and manage all operations right from their smartphone. While Dukaan captured the Indian market, Shopify has the opportunity to leverage Shop App to capture the global market.
Imagine what if merchants could create a mobile-first online store on Shop App in less than a minute.
As Siavash mentioned, Shop was a “love letter to all small businesses struggling during this time with closures and restrictions.” Similarly, on the other side of the world, Dukaan App helped keep small businesses alive in India.
Dukaan literally means ‘a Shop’ in Hindi. This app allows Indian sellers to create online store free of cost, within 30 seconds and manage all operations right from their smartphone. It launched in June 2020 and now supports over 2.7M businesses on their platform. It is often called as ‘Shopify of India’.
Shopify’s mission is to “make commerce better for everyone” — the company was understanding the painpoints of businesses worldwide and helping them manoeuvre these difficult times. Reading about this new entrant (Dukaan) made me wonder, why wasn’t Shopify able to capture this opportunity.