Shop Stories

A potential solution for Shopify to kickoff the rediscovery flywheel

Prashant Bagga
8 min readDec 29, 2020

TLDR: Shop Stories will offer users a low-friction way to signal interest, thereby improving personalized recommendations and overall, amplifying rediscovery of brands.


Shopify’s mission is to make commerce better for everyone.

The company recently launched Shop App — a digital shopping assistant that makes it easy for customers to speed through checkout, track their order and shipment details, and rediscover brands they love.

“Shop helps businesses sell more by making it easier for customers to buy. From product discovery to package delivery, Shop takes care of the little extras, making online shopping more personal and convenient for your customers.” — Shopify’s blog

Here’s a tweet from a happy Shop customer:

Product Goal

Seems like Shopify has perfected fast checkout and shipment tracking. And now, “We’re very focused on rediscovery”.