Why do VCs blog so much?

As a VC, your goal is to decide what company to invest in such that it produces an outsized return in x number of years.

Now, how do you become good at making these decisions?

“Somebody who has more choices naturally has the ability to make better decisions, than those with fewer choices.” — Kunal Shah

This applies to everything — from relationships to investing.

“I get worried when we do not have a chance to say no. The only way we win is if we’re seeing all the great companies and choosing the very best among those.” — Chris Sacca

VCs want more deal flow.

Now, how do they find all the promising companies looking for funding?

To get the best deals, they build their personal brand by posting resourceful content — lessons from their own experiences and meeting with thousands of founders every year.

This social capital across platforms leads to increased deal flow which then, helps them make a better decision in picking the right company.

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